Since our inception in 2005, butter LONDON has been dedicated to providing posh and playful nail lacquers and colourful cosmetics formulated with clean, cruelty-free ingredients. But what does that mean exactly? We’re here to shine a little light on the Clean Beauty Movement and explain why we’re bloody proud to offer clean and luxurious Feel Good Beauty® nail, beauty and body products.
What is Clean Beauty?
While there is much discussion today in the clean beauty field over what a product must have to be considered “clean,” it’s generally agreed upon that they must be free of certain ingredients. At butter LONDON, clean beauty also means infusing decadent, skin-loving ingredients into everything we do, whether it’s our best-selling nail care treatments or whimsical, fresh-faced cosmetics. We believe in balance, which is why we’re just as proud of which ingredients we leave out as we are of the skin-loving superstar ingredients we’ve carefully selected to put into each of our good-for-your-skin and nail formulas (with lots of love).
butter LONDON Feel Good Beauty® Standards
What does it mean to be 10-Free? Our butter LONDON Nail Lacquers and Treatments are free of: Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten and TPHP, making it a nail lacquer that even pregnant women can wear… that’s pretty impressive!
butter LONDON makeup formulas are free of: Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA and Triclosan.
What does it mean to be Cruelty-Free? butter LONDON does not, nor do our vendors, test any of our products on animals. And, we must say, we think it’s ruddy brilliant that award-winning products like our Patent Shine 10X Nail Lacquers are vegan-friendly. For more information on our vegan offerings, visit our FAQ.
