It's bloody fabulous
Inspired by the cheeky streets of LONDON, butter LONDON™ was born in 2005 out of a rebellious spirit defined by a passionate objective: to offer toxin-free nail lacquer without compromising on colour, quality, wit or performance. Every great idea begins with a genuine problem and ours was simple: nail colours were limited, hues were boring and many formulas were toxic.
After the astounding success of our high-performance 3-Free nail lacquers that were free of the 3 most commonly toxic ingredients - we then went on to become 10-Free. Our luxe beauty line now also includes clean colour cosmetics for the face, lips and eyes. Today, we uphold our heritage promise to deliver fun, imaginative products every bloody time. Feel Good Beauty® you can trust.
CHEEKY & FEARLESS
just like you
We promise to deliver fun, imaginative nail and beauty products wrapped in decadent formulas with skin-loving benefits. We promise to create makeup and nail polish that glide on easily. We promise our nail and beauty products will leave you with the perfect balance of posh and playful from your fingers to your toes.
OUR NAIL LACQUERS are 10-Free
Today, our nail lacquers and treatments are free of: Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, Parabens, Gluten and TPHP. They are also cruelty-free and our patent shine 10X nail lacquers are vegan.
SMILE. OUR MAKEUP is clean
We applied the same "clean and luxurious" formulation philosophy to our high-performance makeup collection for the face, lip and eyes. Rest easy knowing our makeup formulas are free of: Parabens, Mineral Oil, Petrolatum, Sodium Lauryl Sulfate, Phthalates, BHA and Tricolsan.